Traditional and Viral Media Outreach Produces Substantial Public Awareness

20.8 Million Media Impressions

"I want to take a minute now to tell you about a really cool idea, it's a text
messaging campaign to let U.S. troops in Iraq and Afghanistan know that they
have not been forgotten on this New Year's Eve."

-- CNN Anderson Cooper's Rockin New Year's Eve, 18 Million Viewers

"While most of us are bringing in the New Year on American soil -- the reason
we can so freely -- is because of the great men and women abroad! This year
we can say thanks in a unique way, 'Operationnewyearseve.org' allows folks to
send digital text messages to soldiers overseas."

-- WCBS News2, 1 Million Viewers

"A billboard that rises 50 stories above Times Square is about to become a
Christmas Card to U.S. Troops serving overseas."

-- New York News 4, 1 Million Viewers

"I got to tell you about a great program, 'Operation New Year's Eve' text the
troops ...you know we have over 200,000 soldiers over there."

-- Fox News 4, 862,250 Viewers

Online Articles: military.com, huffingtonpost.com, countrymusic.about.com