MISSION CASE STUDIES PRESS CONTACT  
 




Interactive Times Square Sign Presented Americans'
Messages of Thanks to the Troops

Text Messaging Campaign Joins 2008 New Year's Eve Celebration

 
  ABOUT

FEEDBACK

PRESS
   

Supporters sent text messages to 94444 from their mobile phones at a cost of $0.99.

All messages were collected by "Operation New Year's Eve" and were animated on a digital LED
screen at the top of the tallest building in Times Square.

More than a million people gathered in Times Square for the New Year's Eve celebration, with an
additional 50 million people watched at home.

The messages were also accessible to the troops and to individuals around the world via a live
video stream of Times Square on our web portal; http://www.operationnewyearseve.org.